Matthew Kitt
Senior UX/UI Product Designer
nowcam Launch and Landing page
ZAGG Inc.
Role
Senior Web UX Designer
Project Goals
For the launch of the ZAGG NowCam, we wanted to create an engaging and user-friendly landing page that would introduce the product in a fun and exciting way. Our goal was to highlight its key features, make app downloads easily accessible, and showcase must-have accessories—giving customers everything they need to get the most out of their NowCam experience.
Key Outcomes
This was good new and bad news. on one front the page did well, having a favorable conversion rate. the whole campaign was effective with our current customers, and even got us a few new customers who bought other products as well. the downside was a lot of returns, I own 2 of these and never use them, so to be real, it's just not a good product. fun idea, poorly executed.
What we learned?
The Research
Product Background
Introduce the world to a mix of camera and boom box in your palm. a go pro with a speaker to create your own music video.
We had to ask the right questions
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What does the market look like?
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Why is this product needed?
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Where does the product live in our eco-system?
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How are customers getting to our product?
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Timeline and due date?
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Budget?
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Metrics for success?
What was done
Target Audience insite:
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Market research
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Personas`
look at the competitive landscape:
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Competitive Analysis
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Identify key differences and don't leave out features
